In 2019, Rain Bird Australia boldly changed their Australian distribution model, and appointed Living Turf as ‘Master Distributor for Golf Products’.
Immediately coined ‘The Perfect Partnership’, the vision was that Irrigation + Agronomy belonged together, in the same conversation, and managed by the same distribution partner. Rain Bird recruited Living Turf as their agronomy partner, and 2 years on that decision has been validated, with Living Turf sweeping the pool at Rain Bird’s Global Awards Ceremony for 2021.
Prior to 2019, Living Turf had only minor involvement in the irrigation sector. But after signing with Rain Bird, Living Turf immediately recruited Mac Ross, an experienced ‘irrigationist’ and Rain Bird specialist, who would be tasked with establishing Living Turf’s irrigation offering.
With dozens of sales agronomists already serving the Australian market, Living Turf embedded irrigation experts in every major territory, ensuring that golf course managers were only one phone call away from sales, service and support. Whether it be fault finding, product selection, system planning or staff education, the accessibility Australian turf managers were provided to Rain Bird sales and support was ground breaking. In fact, this formula is now recognised by Rain Bird internationally as a stand out business model.
Rain Bird normally stage their international awards ceremony each February, in the USA, at the Golf Industry Show. This year however, the awards ceremony was live streamed, with Living Turf sweeping the pool in terms of awards won.
The 1st award for Living Turf was ‘The Topflight Award’, for outstanding representation by a distributor in their region. Only a handful from Rain Bird’s global distribution network received this recognition.
The 2nd award was for the ‘International Salesperson of the year’, and was won by Tyson Riley, from Living Turf WA. Recognising the individual sales person who “moved the needle” the most in their region, This is an outstanding achievement by Tyson, who was quick to acknowledge his Living Turf team mates.
Then, from over 50 Rain Bird distributors globally, a judging panel awarded Living Turf with the prestigious ‘Ed Shoemaker award’, for ‘International Distributor of the year – 2021’.
Guy Nichols, General Manager for Rain Bird Australia, says, “We have done a good thing for the Aussie market, in appointing Living Turf as National Distributor for Golf Products. This recognition from Rain Bird International, validates the service Living Turf are providing to irrigation customers, who appear to be voting, in return, with their business.”
CEO for Living Turf, Rob Cooper, responded, “Our irrigation team have really united around a common purpose this past 2 years – to advocate for Rain Bird Products and Technology, then back that up with quality service and support.”
Rain Bird Corporation is the worlds Leading manufacturer and provider of irrigation products and services, and trades in more than 130 countries around the globe.
Living Turf is Australia’s largest privately owned distributor of professional turf products and services in Australasia, since 2003.
‘The Perfect Partnership‘ continues the national rollout of Living Turf’s unique offer, which blends technology, product, irrigation, and agronomy expertise.
For information contact 1300 556 116 or visit livingturf.com.